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Infographic meaning and example free#

Learning the answer to these questions is essential to create assertive content that adds value to people who are reading it.įirst, for the user experience on your page. Who normally reads your blog? What are the needs of that audience? What kind of problem do they face in their everyday lives? What kind of information do they search on your website?

People remember about 80% of what they do or see.Ĭhecklist to create an infographic Decide your target audience.

Therefore, the chances of memorizing a content are higher if there is at least one image involved

Infographics make passing on information easier, because they trigger both sides of the brain, the right one, responsible for viewing and interpreting images, and the left one, responsible for logical thinking.

Visual content, meaning the ones with at least one image or video have up to 40 times more chances of being shared on social media (which can become traffic to your channels).

In the past 5 years, the search for infographics on Google grew 25 times.

Infographics can lead to an increase in visits to your website of up to 12%.

Other interesting information about the usage of infographics according to the research made by Ethos 3 and Tweetar: The most simple explanation for why using infographics is that they make every content more interesting, besides being a simple tool to use that perfectly adjust to any business model. (Source: ) Why use infographics in your strategy? You can create a drawing and use coding language to animate it or film the process and edit the video, which is a technique known as stop motion.

They’re ideal to explain more complex topics besides being content that is more likely to be shared due to the way content is explained.īecause of the movement of the images, the process entails two parts: the drawing (art) and animation. Since they don’t allow audience interaction, the piece should guide the visitors’ reading so as to not compromise the understanding of the message.Īnimated infographic is created in the format of animated videos or GIF (Graphic Interchange Format), which are moving pieces.

They are ideas to pass on simpler information, such as a numeric variation but also to explain more complex concepts, like a company’s organogram. Static infographic comprises, usually, an image and a short text. Besides, being more visually attractive, they help to understand the information, since the user decides how they’ll read it. InteractiveĪs the name states, interactive infographics have elements that allow the reader to interact with the content with clickable links, menus, timeline, etc. Just like any other media, infographics come in different formats, which can be used according to your need (attracting leads or increasing your sales) and the profile of your potential customer. All information that can be grouped together to make reading easier and improve the reader’s understanding of the topic can be turned into infographics.

Unlike what a lot of people out there think, infographics don’t need to have numbers to be relevant. In practice, this resource is used to educate the reader before introducing them to a product or service.

Infographic meaning and example free#

One of them is the infographic, which, besides coming with important information for your audience, is useful to guide your reading in more pleasing and intuitive ways.īut do you really need to be or work with a designer to create infographics for your texts? Actually, you don’t!Įven though hiring an expert is always the best option, you can also create infographics without spending a lot of money, by using free tools available on the Internet.ĭo you want to know how? Keep on reading this text until the end to find out! What’s an infographic?Īccording to the dictionary, an infographic is: “ A visual representation of information or data, such as a chart or a map, especially of information that is more easily imparted by such a representation than by written text.” There are several resources that can enrich your content and contribute to a good user experience on your page.